The Festival area is one of the best parts of the Rocky Hill Christmas Parade experience.

It takes place in the Rocky Hill Shopping Center featuring live music, food trucks, vendors in our Christmas Market, children’s activities, the reading of the Grinch, lighting of the annual RH Christmas tree & live reindeer! The festival area opens to the public at 3:30 p.m. and ends with the lighting of the RH Christmas tree immediately after the parade at approximately 6:45 p.m. You will be able to set up prior to 3:30 pm, and will be given at 10×10 area to set up your spot. Our attendance last year was approx. 8-10k people. The parade committee reserves the right to review your application and approve/deny your request to join the festival area. As this is a family function, all vendor booths must be appropriate for all ages. An optional $50 donation is encouraged to help fund the festival area. Restrooms, lights, and trash cans will be provided for the festival area. Please contact ZachSaleProperties@gmail.com with questions.